PURE MATERIALS

Organic Cotton

All the cotton we use is 100% organic cotton. Organic crops are grown without the use of chemical fertilizers, pesticides and insecticides. Organic cotton is 100% pesticide free. Pesticides pollute soil and water, killing wildlife and harming communities. Creating organic cotton yarn reduces CO2 emissions by 60% compared to conventional cotton.

GOTS CERTIFIED

All the cotton we use is GOTS certified. GOTS stands for the Global Organic Textile Standard. This is a global textile standard for organic fibers, which also includes ecological and social criteria. The aim of the standard is to ensure organic standards – everything from the harvesting, through the manufacturing process to the labeling – in order to offer a credible global certificate to the consumer.

RECYCLED COTTON

Since 2012 we have been using recycled cotton in our denim fabrics. Used cotton is shredded and re-spun into a new one-of-a-kind yarn. Recycling greatly reduces the water, energy and chemicals needed to produce new fiber. A part of our 2017 denim collection consists of 13% and 29% recycled cotton. We aim to use more recycled cotton fabric in the future.

LINEN

Made from the flax plant, it’s one of the strongest fibers known to man – and the oldest. Making linen yarn requires few pesticides, and reduces CO2 emissions by 30% and water use by 90% versus conventional cotton. It has a fresh, crisp and richly-textured feel.

VEGAN

Most denims have a leather patch on the backs of their jeans. We decided to stop with the use of leather since 2016. We replaced the leather patch for a patch made of jacron. Jacron is made of recycled paper. It’s a washable and very resistant material and makes all Kuyichi jeans vegan proof.

TENCEL

Tencel is made from eucalyptus wood pulp. In production over 99% of the solvents and chemicals used are captured and recycled. Making Tencel fibers reduces greenhouse gas emissions by almost 50% and water consumption by 90% versus conventional cotton. It feels soft, doesn’t crease and is durable.

RECYCLED POLYESTER

Plastic bottles are collected, shredded and re-spun. This saves over 75% of the greenhouse gas emissions and more than 90% of the human-toxic chemicals needed to produce virgin polyester. Furthermore recycling PET stops plastic from polluting the land and oceans, and it gives a soft and smooth look and feel to the fabric.

PURE COLORS

LASER & OZON

Water is one of the big issues in the denim industry. A lot of water is needed to produce denim. Not only for the production of cotton, also in the dyeing and finishing process. To reduce the amount of water in our jeans we use laser and ozone techniques. These new techniques reduce the amount of water needed in the finishing process, but still give your pair of jeans a nice look and feel. Good for you and good for the environment!

NATURAL INDIGO

The color indigo has a rich history. Natural indigo is one of the oldest colors used for dyeing textiles. Blue pigments – from blue plants – were rare and therefore it was an expensive color. In the 19th century synthetic indigo was developed which made it cheaper to use. Unfortunately, synthetic pigments cause way more pollution, as these pigments don’t biodegrade and therefore the water needs to be filtered with care. Our first wash with natural indigo is the Herbal Blue.