For all vegans out there! We’re very proud to announce that as of last October we are officially PETA approved! The reason we decided to apply and why we think it is important to be PETA approved, is because we believe consumers should have a clear option for garments that don’t contain any animal-derived products. Furthermore, […]
In this recurring theme, we will focus on our retailers. This is where you get to meet our Pure Goods in person and find out more about their story. That’s one of the reasons why we love our shops. They tell our story and provide the consumers with good service, good products and have a […]
In 2016 the Global Fashion Agenda – GFA – was founded. GFA is a non-profit initiative, which joins forces with different partners to set common sustainability goals for the fashion industry. In 2018 we have committed to the Global Fashion Agenda Commitment. In this post, you’ll learn what the GFA is all about and what […]
In this recurring theme, we will focus on our retailers. This is where you get to meet our Pure Goods in person and find out more about their story. That’s one of the reasons why we love our shops. They tell our story and provide the consumers with good service, good products and have a […]
We’re proud to be a member of the ‚Alliance for Responsible Denim‘ – or ARD. The alliance is an initiative from Made-By, Circle Economy and the Amsterdam University of Applied Sciences. The alliance brings key stakeholders and experts from the denim industry together. Among these are denim brands, suppliers and textile collectors. The goal of bringing everyone […]
One of the main environmental impacts when producing jeans is the use of water. Most consumers want to have a pre-washed denim. However, to give your jeans these fades, most washing techniques require a lot of water and chemicals. Fortunately, there has been a revolution when it comes to making your jeans look worn-in. With […]
We have recently moved in this brand new and beautiful head office in Vleuten, nearby Utrecht. The interior has been done by Peter, our co-owner, and his sister who is an interior architect. It perfectly suits our likes and necessities. It is divided into different areas. We have our office area, where all production, communication and […]
