Ethically made to last since 2001
Fast and easy home delivery
Seamless return process
/f/180781/2048x987/f93a2e9833/overviewpage1.webp)
/f/180781/2048x987/f93a2e9833/overviewpage1.webp)
Denim
Denim is in our core, in our DNA. We love denim and love to reinvent it, from the materials we choose to the wash we apply and how it gets dyed. Denim is all about details, and we give you all the deets here.
DENIM STORIES
/f/180781/2048x987/6124e14dd1/rigid_denim_desktop1.webp)
Rigid denim: the original jeans
/f/180781/6000x2837/bb70e22090/vegan-patch-banner.webp)
Vegan denim with vegan leather patches
/f/180781/6240x3512/90b22a161b/drydenimheader.webp)
Dry denim care: a guide
/f/165464/5184x3456/03fbba7e2a/indigo-dyeing.jpg)
About our indigo dyeing process
/f/180781/6240x3512/9ae9efbc4f/cutting-waste-header.webp)
Circular denim: from waste to wear
/f/180781/2000x989/bc9ccc2022/kuyichi-lichter-warmer-3651.png)
Undyed: the true colour of cotton
/f/180781/1920x1080/1f2d1d1600/wash-blog-front-photo.png)
How your jeans are washed does matter
/f/180781/2048x1365/f33e424d48/scott-blog-image-front.webp)
Jeans made from 100% post-consumer recycled denim
/f/180781/3840x2160/19630cae44/4k_render_00161main-banner.webp)
TENCEL™ Modal BLACK: Forever Black Denim
/f/180781/1280x800/20f7811325/header-trueprice-desktop.webp)
The true price of your jeans
/f/180781/1475x998/01dd6349e8/blog-imagesindigo_2.jpg)
Kuyichi x Indigo Ravens: rescued, remade, reworn
UNFASHION
Amid fast fashion cycles and disposable clothing, Kuyichi is trying to “unfashion” the fashion industry. We challenge the fashion industry’s norms and strive for a future where sustainability is the new standard. Fashion is moving too fast for the planet to keep up. We need to slow down, fast! We are on a mission to “Unfashion the Industry”
UNFASHION STORIES
/f/180781/2048x987/5a2fbb59c3/gots2_desktop-4.webp)
GOTS certification: why, how, what?
/f/180781/2048x987/5ab1c72332/black_friday_desktop.webp)
Giving Back Friday: Dutch Sustainable Fashion Circle
/f/180781/2048x987/3deefe0adf/sustainability_report_desktop.webp)
Kuyichi Sustainability Report 2024
/f/180781/1475x664/eddf9eb121/drive-with-us-koo-ee-chi-thumbnails-6.png)
Where does our name come from?
/f/165464/2048x1365/2019abe2b9/fujifilm-x-t30-6240x4160_000149.jpg)
Why transparency is key
/f/165464/3500x2333/d1ebb69a1e/markus-spiske-btkf6g-o8fu-unsplash.jpg)
Final Sale
/f/180781/1943x657/272ee2abeb/why-farmers-struggle-blog-1.png)
Why farmers struggle with switching to organic cotton
/f/180781/1920x802/22214d4104/header-mended-1.webp)
Kuyichi x MENDED: fix your pure goods
/f/180781/2048x986/de7ac2f75c/pexels-photo.webp)
The battle against greenwashing
/f/180781/5000x2410/c909948636/header-marketplaces-blog.webp)
Why we do not collaborate with large marketplaces
/f/180781/2040x1176/0fd61082b1/trends-are-circular.webp)
Trends are circular give-back program
/f/180781/1280x720/f897b35d64/kuyichi_archiveclearance_02_1280.jpg)
Why we do a Kuyichi Archive Clearance
/f/180781/2048x1152/30935e3b7f/header_black-fridayyoutube-header.jpg)
We put the black in Black Friday
/f/165464/2048x987/d9020b7645/dscf1652-2.jpg)
How we work with our partners
The true price of your jeans
/f/165464/2048x987/b151871bb0/peru_images_1001_023-desktop-header.jpg)
Let's hit the brakes and fix the fashion industry for good
/f/180781/4219x2813/f2c69a2ea6/claudio-schwarz-zkt64mtvkq0-unsplash-1.jpg)
Why we want you to buy consciously (and skip the Black Friday sale)
/f/180781/2078x987/dbb6db4e79/header_bf_2019_01-1.jpg)
Stop Black Friday, give back to your community
/f/180781/2048x987/3846d76261/desktop-header-2.jpg)
Give something back for Black Friday
PURE MATERIALS
We choose quality over quantity and ethics over profit. We strive for a radical harmony between quality, style and sustainability. Our products are made to last in form and style. But what are these essentials made of and why do we choose these materials?
PURE MATERIALS STORIES
/f/180781/2048x786/5ac5140728/dscf1557.jpg)
Cotton in conversion: support the organic revolution
/f/180781/2048x987/9f72baca65/regenerative_desktop.webp)
Regenerative Cotton: a symbiosis of growing cotton and restoring nature
/f/165464/6240x4160/3eed019cd9/cotton-flower.JPG)
Organic cotton: The white gold
/f/180781/2048x987/077a91faed/wool-blog-header-sean-thoman.webp)
Organic Merino Wool: Soft as a cloud
/f/165464/2048x1365/cdb688087b/pcrc-bale.jpg)
Post-consumer recycled cotton; turn your throw-away into something new
/f/165464/2048x910/5ead2e20fb/linen-retting.jpg)
Linen: our European champion
/f/165464/5184x3456/bbbe1f874b/lenzing-header.jpg)
Tencel™ Lyocell: the biodegradable fibre you need to discover
/f/165464/5568x3712/37fa7351d6/hemp.jpg)
Hemp: How hemp stole our hearts
/f/165464/1365x910/c37ce2f93a/modal.jpg)
Tencel™ Modal fibres: very soft and better for the earth
/f/165464/2048x1365/3470ec3565/recycled-cotton.jpg)
Recycled cotton; closing the loop of cotton
/f/180781/1000x561/40148bf859/lycra-production.jpg)
T400® Ecomade; Stretch that lasts
/f/180781/2048x987/bf2ca0b2fb/cow-header.webp)
Vegetable-tanned leather: the (vegan) leather dilemma
/f/165464/5184x3456/fb2c025054/lenzing-tencel-luxe-04.jpg)
TENCEL™ x REFIBRA™: Lenzing’s circular approach to recycled fibre
TENCEL™ Modal BLACK: Forever Black Denim
/f/165464/3696x2448/3af9bd099d/plastic.jpg)
Recycled polyester: plastic waste can create new value
PURE PRODUCTION
Now we know sustainable clothes are about more than 'just' using eco-friendly materials. We strive for ethical production of our pure goods as well, and have already come a long way. Still, it's quite a process, and together with Fair Wear, we continually fight to improve labour conditions in our factories.
PURE PRODUCTION STORIES
/f/180781/2048x987/ae1b12260c/fairwear_desktop-copy.webp)
Kuyichi is now a Fair Wear Leader!
/f/180781/2048x987/3e32215634/due_diligence_desktop.webp)
Due diligence: responsibility in the chain
/f/180781/6000x4000/7c2caff75b/social-report-blog2-2.webp)
Kuyichi social report 2024
How we work with our partners
/f/180781/5686x3082/1a74c4cdcb/fabriek2.webp)
Gender equality and living wages in the Turkish garment industry
/f/180781/3465x2541/f6a386fe38/fashion-revolution-logo.jpg){kind=logo}
Meet the people who make your clothes
/f/165464/2048x1364/d346aecace/sarp.jpg)
Kuyichi is a proud member of the fair wear foundation!
Why transparency is key
/f/180781/2048x1024/098a1ddb19/dscf1255-2.jpg)
Kuyichi participates in Fair Wear's ‘The Academy’ Pilot Project
CIRCULARITY
The fashion industry is based on a linear produce-use-dispose mindset. Over the years, we devaluated clothing until the point where we treat it as disposable. If we want to make this industry future-proof, we must move towards a fully circular system. There is not one quick fix. We must work from multiple angles. True circularity asks for system change and mindset change.
CIRCULARITY STORIES
/f/180781/2048x1365/464e4a46da/deadstock_desktop.webp)
Deadstock fabrics: destroy or reuse?
Kuyichi x MENDED: fix your pure goods
Kuyichi x Indigo Ravens: rescued, remade, reworn
Trends are circular give-back program
Jeans made from 100% post-consumer recycled denim
Circular denim: from waste to wear
/f/180781/2333x1645/dac2cf3c50/pexels-ron-lach-8453415.jpg)
About the end-of-life of your pure goods
/f/180781/2048x987/bcb7f13925/header-chemicalvsmechanical.webp)
Mechanical vs Chemical recycling
PLANET
While we devote ourselves to producing the perfect pure goods, we also pay attention to our impact on the planet. It's important to look at our carbon footprint, the water we use, the way we package our orders and much more.
PLANET STORIES
How your jeans are washed does matter
/f/165464/5545x2308/e8a24d0910/carbon-emissions.jpg)
What’s up with carbon emissions?
/f/180781/3589x1849/4757757ab5/water-banner.png)
Why you should care about water footprints
/f/180781/2691x1098/9a12b678e4/ph_07_07_0270-copy-height.png)
Our new sustainable packaging, by Packhelp
Undyed: the true colour of cotton
/f/180781/2048x1365/fe8206fc83/dscf1168.jpg)
Kuyichi is ranked Leading again by Textile Exchange
GOTS certification: why, how, what?
/f/165464/4759x3807/55b6de6e0e/dscf9316.jpg)
Our eco-friendly packaging, provided by Noissue
About the end-of-life of your pure goods
About our indigo dyeing process
Dry denim care: a guide
Why farmers struggle with switching to organic cotton