ABOUT OUR INDIGO DYEING PROCESS Without indigo all our jeans would look like our undyed denim (link). But turning denim blue, is not as easy as you might think. So, how does indigo dyeing work? And what are the pro’s and con’s. Let’s dive in! Let’s get readyThe indigo dyeing process is rather complex, but ...

HOW TO TAKE PROPER CARE OF YOUR ORGANIC JEANS? OUR BEST TIPS! The denim industry is a dirty business. Good thing: there are many ways to keep the impact of your jeans as low as possible. We take our responsibility by keeping our water and energy consumption in our supply chain as low as possible, but YOU can als...

START THIS NEW YEAR FRESH Just a few organic quality jeans with the perfect fit, a denim overshirt made from 99% recycled materials, a timeless turtleneck that doesn’t itch, a nice relaxed hoodie and the ultimate basic tee. We’ve carefully built our collection to give you everything you need for a fresh start of...

THE HISTORY, PRESENT AND FUTURE OF INDIGO DYEING There is no denim without indigo. Indigo is the key vibrant blue pigment that is used to dye jeans in the typical ‘denim blue’ colour. Originally, natural indigo is made from different kinds of plants. But nowadays, almost all indigo used to dye denim is synthetic...